Marketing is an essential part of building your brand, with the potential to make or break your business. Unfortunately, some entrepreneurs either fail to incorporate marketing into their broader strategy or they commit mistakes that
As a Digital Marketing Expert and Digital Entrepreneur, I became interested in Conversion rate optimization after the collapse of the dot-com bubble. As new companies learned from mistakes made by others in the
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Most sales presentations I see these days do not address any of the questions that potential clients have, most are centered around telling the company story and the product but do not necessarily address the
Social media has changed our world in many different ways. It has changed the way we communicate, it has created new industries and sources of employment, new professions, it changed the way we listen to
Being a successful entrepreneur means you have to wear a lot of hats, especially when your company is just starting out and you don’t have enough employees to cover all the areas you need.
Learning the new