Eder's Blog

Author: Karen Reed / Source: Positive Health Wellness

We hear all the time about how technology is bad for us. Since the introduction of computers. Even people working on App Development have the same issues, we spend

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Uber used secret tool to evade authorities.
The New York Times first reported the existence of the program, called Greyball, which uses data from the Uber app and other methods to identify and circumvent officials who aimed to ticket or apprehend drivers in cities that opposed its operations.
Rides hailed from a location near a city enforcement agency suspected of launching a sting to trap Uber drivers could be ignored or canceled, for instance, the Times report said.
(http://nyti.ms/2mmTS88) The tool allowed Uber to show images of “ghost” Uber cars on the app or show that no cars were available, according to the newspaper, in order to deceive authorities.
Officials in certain cities without a legal framework for ride services have aimed to ticket, tow and impound the cars.
It grew out of an effort to protect the app from disruption by competitors and drivers from abuse and, in more rare cases, was also used where there were enforcement stings, she said.
Revelations about the Greyball program come after a series of events bringing Uber’s practices into doubt that has raised customer and investor concern.
In an email, Uber said the Greyball program “denies ride requests to fraudulent users who are violating our terms of service — whether that’s people aiming to physically harm drivers, competitors looking to disrupt our operations, or opponents who collude with officials on secret ‘stings’ meant to entrap drivers.” The tactic had been scaled back considerably as the company won the right to operate in more places, a spokeswoman added.
The program is still being used when drivers are under threat of arrest or other legal punishment in some cities within 15 U.S. states without clear ride-sharing laws, she said, adding that she did not know in which other countries the system is being used.
Also announcing his departure Friday was the best-known security researcher at Uber.

Most Publishers Are Lousy at Audience Development.
Here’s Why.. As media companies, we pride ourselves on building long-term content relationships with our readers.
Because most media companies are actually lousy at audience development.
Our first mistake is that we don’t realize that the number one job of our website is audience development, not content delivery or monetization.
Now we have an actual relationship that we can use over and over again to drive repeat traffic as well as reader and advertiser-side revenue.
We give the reader some content and try to monetize that page view, but we often aren’t effective at then guiding the reader to the ONE thing that we want them to do next.
Finally, media companies must clearly realize that our sites have three very distinct types of content.
Open Content – This is content that anyone can see without registering or paying.
Lead magnets are the secret to effectively turning anonymous web traffic into email names … and it’s your email database that drives revenue.
But as media companies, we’ve often relegated audience development to an afterthought compared to content and monetization.

Digital marketing sure has been on the fast track the last several years. With new technology at our fingertips, changing consumer tastes, digital is now an essential component to any marketing strategy.

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