Tips to Build Brand Awareness on Social Media

Social media can build brand awareness and loyalty. In a Sprout Social Q1 2017 survey of 1,000 consumers, 62 percent said they are likely to purchase from a brand they follow on social media. Moreover, survey respondents were more likely to follow a brand on social media before they purchase from it.

Social media can help keep your brand top of mind so that consumers will consider it when they are ready to buy.

In this article, I’ll offer four tips to help your company increase brand awareness and build loyalty via social media.

Go Beyond Products and Services

Selling a good product or service isn’t always enough for prospects. Many of them value honesty, transparency, and authenticity from the companies they buy from, such as:

  • Emphasizing company values and culture;
  • Being up front and honest about business practices;
  • Sharing sneak peeks and behind-the-scenes info on products and services;
  • Publishing meaningful content;
  • Getting involved in the community.
CustomInk, a U.S.-based online apparel company, uses Instagram to showcase employees who participated in a 5K run to raise awareness about water conservation.
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CustomInk, a U.S.-based online apparel company, uses Instagram to showcase employees who participated in a 5K run to raise awareness about water conservation.
Retailer Stash Tea knows tea lovers are passionate about the process of tea making and offers Instagram followers a peek into the company’s tea-lab processes.
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Retailer Stash Tea knows tea lovers are passionate about the process of tea making and offers Instagram followers a peek into the company’s tea-lab processes.
ThinkGeek, a computer retailer, hosted a local trivia night at a local music venue and posted photos of it on Instagram.
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ThinkGeek,...